From brief to browser
The brief was simple: build a professional website for an AI consulting firm targeting small UK businesses. Nature-themed. Confident. No jargon.
No mockups. No wireframes. No back-and-forth with a design agency. The agent read the brief, made decisions, and started building. The timeline on the right is a faithful account of what happened next.
The same process β reading requirements, making design decisions, writing code, testing and deploying β is exactly what AI agents do for business workflows. This site is the proof of concept.
"The brief was one paragraph. The agent asked a couple of questions. Then it just⦠built it."
Brief Received
A plain-English description of the business: AI consulting for small UK firms, a "Work From Walk" ethos, target audience of non-technical founders. Tone: confident, grounded, no fluff.
Requirements Explored
The agent asked two clarifying questions β primary call to action, and whether a blog was needed β then mapped out the full page structure and section hierarchy before writing a single line of code.
Design System Chosen
Forest greens, warm cream, and gold accents to reflect the nature ethos. Playfair Display for editorial weight in headings. Lato for clean, readable body copy. All defined as CSS custom properties for consistency across pages.
Pages Built
Home page, blog index, four blog posts, and this showcase page β each structured, written and styled from scratch. No templates. No page builders. Raw HTML and CSS, all in the agent's head.
Assets Sourced
Hero backgrounds and section imagery selected to reinforce the outdoors and movement theme β boardwalks, forest paths, terrace dining. Each optimised for web without losing atmosphere.
Committed & Deployed
All files committed to a GitHub repository. GitHub Pages configured with a custom domain. The agent ran the git commands, pushed the code, and confirmed the site was live β without a human touching the terminal.